An enhanced cultural network coupled with Santa Cruz’s rich historical heritage would make it appealing to a mixed income population. The TransitCulture strategy seeks to build a series of neighborhoods in the center of Santa Cruz, each with a strong identity and an accessible transportation network. A series of new building typologies will be introduced to create living spaces on the street level paired with robust social activities. A re-envisioned MCMV, state housing program, that combines market rate with subsidized housing and allow flexibility within the units, the new developments would provide 15,000 units, 3,000 of which will be low income. The design focus will bring a balanced growth between population and cultural density. The social-infrastructure based development of TransitCulture will transform Santa Cruz bustling urban center poised to absorb the projected increase of 100,000 inhabitants in the next 5 years as well as catering to an increasing flow of tourists from regional neighborhoods.